Built by people who ride

E-Ron started the way most good things do — with a frustrated parent in a shed. The bikes on the market were either heavy toys with a motor strapped on, or adult machines cut down and sold as "youth". Neither survived a British winter of mud, roots and enthusiasm.

So we built our own. Aluminium alloy frames with proper swingarms. Air-sprung rear shocks. Hydraulic disc brakes front and rear. Brushless hub motors with three speed settings, so a nervous first ride and a full-pace lap can happen on the same bike a season apart.

Today the range is deliberately small: three sizes, 18", 20" and 24". We would rather make three bikes properly than thirty badly. Every one is stocked, supported and serviced from the UK, so when a rider bends a lever the week before a race, you talk to someone who knows the part number.

We are not trying to sell you a screen replacement. We are trying to get kids outside, muddy and grinning — and back out again the next weekend.